MTV

A REBRAND PROJECT




MTV launched in 1981 as a music television network and quickly became a cultural icon known for shaping music, entertainment, and youth culture through bold visuals and boundary pushing programming. However, as the entertainment landscape grew crowded, MTV lost it’s impactful identity. This rebrand reconnect MTV with it’s original iconic, irreverent attitude while evolving it for a new generation.



TYPE




BRAND 

STRATEGY



VISUAL 

IDENTITY        

                                                                                                  

MATERIALS




INDESIGN


ILLUSTRATOR 


PHOTOSHOP


CHATGPT (AI)

YEAR



2026




CLIENT



ACADEMIC







LOGO




BEFORE




AFTER

DEVELOPMENT






PRINT


I created a set of campaign posters that convey the new brand identity as well as promoting brand offerings. These posters were designed with patterns and graphical elements I created based on the visual language of the logo. I also designed business cards, letterheads and custom envelopes as marketing collateral.  















 



DIGITAL 


My rebrand’s direction focused on the community around MTV’s reality show programming so I created a platform where audiences could watch, comment, and connect with each other. MTV Spill was a sub-brand idea I explored which allows viewers to participate in discussion threads specific to each show and episode.

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PHYSICAL SPACES / PRODUCTS


Using the brand elements I created, I applied it to physical spaces such as MTV offices and onto merchandise and packaging. I also experimented with possible public installation ideas that help push MTV’s brand strategy.






 








BRAND GUIDELINES


I created a guidelines booklet outlining in detail what the rebrand direction was and how to use the design assets I created in order to maintain a cohesive visual language.