BLINGTOPIA
AN EVENT IDENTITY
BLINGTOPIA is a conceptual campaign I created inspired by the subculture of maximalist nail art. Through research into the community and the values of maximalist nail artists, I developed an immersive event identity that celebrates nail art as a form of individuality and self-expression. I also designed the event name, logo, and a cohesive visual identity using experimental typography. Using those assets, I applied it across promotional posters, merchandise, a lookbook, and a modular exhibition space designed to bring the world of BLINGTOPIA to life.